12 Proven SMS Marketing Templates for Ugandan Businesses

A great SMS does one thing: gets a person to act. Here are 12 templates that work in the Ugandan market, all under the 160-character limit. Swap the brackets for your brand.

Promotions

1. Flash sale

[BRAND] FLASH: 25% off this weekend only. Use code SAVE25. Shop now: [LINK]. Stop=opt out.

2. New product launch

[BRAND]: New season collection just dropped. First 50 customers get free delivery in Kampala. Browse: [LINK].

3. Holiday special

Happy Eid from [BRAND]! Enjoy 15% off all products till Sunday. Visit our store or order on WhatsApp +256xxxxxxxxx.

Reminders

4. Appointment reminder (24-hour)

Hi , reminder: your appointment at [BRAND] is tomorrow at . Reply Y to confirm, N to cancel.

5. Payment reminder

Hi , your [BRAND] invoice of UGX is due in 3 days. Pay via MoMo: [LINK]. Questions? Call +256...

6. Event reminder

Reminder: [EVENT] is tomorrow at at . We saved you a seat. See you there!

Follow-ups

7. Post-purchase thank you

Thanks for shopping with [BRAND], ! Tag us on Instagram @brand for a chance to win UGX 50k. Order #.

8. Feedback request

Hi , how was your experience at [BRAND]? Reply 1 (great), 2 (okay), 3 (bad). We read every reply.

9. Re-engagement (lapsed customer)

Hi , we miss you! Here's UGX 10k off your next [BRAND] order — code COMEBACK. Valid till Sunday. Stop=opt out.

Notifications

10. Order confirmation

[BRAND]: Order # confirmed — UGX . Delivery in 1-3 days. Track: [LINK]. Questions? +256...

11. Service update

[BRAND]: Scheduled maintenance Sat 6-8am. App will be unavailable. We'll text you when it's back up. Apologies.

12. OTP / verification

Your [BRAND] verification code is . Valid for 10 minutes. Don't share this with anyone.

Rules of thumb for Uganda

• 160 characters or less. Anything longer doubles your cost.
• Always include your brand name at the start so recipients know it's you.
• Use English unless you know the cohort speaks Luganda. Multilingual templates are powerful but mismatching the language to the cohort hurts trust.
• End with an opt-out hint for marketing messages. "Stop=opt out" is short and UCC-aligned.
• Use merge tags like and so messages feel personal even at scale.

How to send these from Wesendall

1. Create a free Wesendall account.
2. Save a contact group for the recipients.
3. Paste a template, replace the brackets, hit send.
4. Track delivery in the dashboard.

For the full pricing breakdown, see our 2026 bulk SMS cost guide.